Be Ridiculous: Adventures of WeDrink at All Good 2009, Day Two: Why You Should Always Take Extra Pictures

6:45. Woken up by the heat and morning light. My air mattress also had a pretty legit leak, and by the morning I was practically laying on the rock-hard dirt.

I didn't even want to get out of my tent.

You know when you wake up in the middle of the night from a scary dream, afraid to return to it in your sleep? Friday morning was a mirror image of that. I couldn't bring myself to face another 20 hour day of slow tormenting failure. 'Cause you see, Thursday, we had sold less than 30 WeDrink bottles...

At this rate we would raise a minuscule amount for our charities, and WeDrink itself would lose heaps on the weekend. But Friday, things were different. Just as I'd hoped, as more people learned about our charitable stainless-steel bottles, and more people told their friends, everything started to turn around.

"Andrew, don't worry man, I've been to these festivals before, people don't buy stuff the first few days. Like to browse and see what each vendor has to offer."

Sam did have a pretty good point. Also, only about half the crowd had even showed up by Thursday evening. In fact, there ended up being a steady stream of cars coming in to set up camp well into Friday evening.

As I mentioned earlier, the most important souvenires I took home were the personal connections I made with so many great people along the way. It isn't that easy communicating the full message of everything WeDrink stands for, but when people run with it, they really run with it. I can't count how many folks came by expressing immense support for the environmental health, personal health, money saving, and (most importantly) charitable aspects of WeDrink.

It was all thanks to the continual support from everyone I met at All Good that kept me going through wave after wave of sleep deprivation from working those 20-hour days.

Today I'd like to talk about one person in particular who really helped us out a lot. His name is Robey, and he is without a doubt a heavy-hitter in both the music and charity scenes.

Having been working the concert circuit for years, his current main focus is on helping Conscious Alliance; a non-profit that makes collectible posters for concerts, each costing 20 bucks or ten cans of food. I could hear his passion for the cause in each word he spoke about this charitable poster company; and I could tell he felt the same way when I recounted to him the story of WeDrink. If you have a moment, I sincerely encourage all of you to check out the Conscious Alliance website, or keep a look out for it at the next concert you go to.

Over the weekend Robey and I became great friends, and he went more than out of his way to make sure we got all the help we needed throughout the festival. I look forward to seeing and working with him again in the future. My only regret is that I botched the only photo we took together...